the PATYL story

Hi! My name is Jae Russell and I am the founder of PATYL.

PATYL is an acronym that means “PAY ATTENTION TO YOUR LIFE”. It’s my message. It’s a big part of my story. It’s how I stay balanced and grounded in my own life and it’s what I’ve tried to inspire people to do over the course of nearly a decade working as an occupational therapist.  I’ve spent my days helping people learn ways to get their lives back on track after illness, injury, or both. Healing can’t happen if we don’t pay attention. Change can’t happen if we don’t pay attention. Kindness doesn’t happen if we’re not paying attention.

I love what I do and I consider myself to be very lucky to get to spend my time trying to help people who are facing some of the biggest struggles of their lives. I am truly honored that so many people have trusted me to help them change, and grow, and heal. I’m equally as honored, if not more so, that they have trusted me enough to share their stories with me.


I noticed that in addition to my work as a therapist I was also able to make a difference just by what I chose to wear each day.  One day while browsing around online I came across a t-shirt that said “Focus On the Good” and I thought, “That would be a great shirt for me to wear to work!" so I bought it and I started wearing it. I started noticing that just a simple message on a simple white t-shirt was making an impact. I started collecting other shirts with other attention getting messages on them and conversations started to happen. My shirts sparked conversations about kindness, and change, and healing.  So, I decided to start a company of my own to put a little more good in the world one t-shirt at a time with the messages we share and the people we support with each and every sale. 

PATYL was created with two simple ideas in mind; to share people’s messages and to have a positive impact in their lives.  My goal is to continue to help people pay attention not only to their own lives but also to the lives of those around them. By listening to people’s stories and sharing their unique message with the world I hope that more people will pay attention to the kind of difference they want to make each day in big and small ways.

PATYL is a platform for making a difference.

I can’t wait to see the kind of difference we can make!



 (PATYL Founder & Grateful Human)